About Us

​Trusted HDD Locating Partners

Simply Innovative

Horizontal directional drilling (HDD) has revolutionized installation of America’s massive underground infrastructure of gas pipe, electric lines, fiber optic cable, and more. As already crowded underground right-of-ways continue to be developed, the need for efficient and effective locating technologies will continually evolve.

Underground Magnetics offers unmatched locating solutions that are simple, powerful, and affordable. With worldwide headquarters in the heart of America’s Heartland – Johnston, Iowa – this privately held company designs, produces, and services the most powerful and versatile walk-over HDD locating systems in the world today.

We have been on the leading edge of product advancement from the very beginning. To make your job easier, we continually bring to the market fresh ideas and designs backed by our team of experienced and respected industry innovators.